What is storytelling? Most likely, without knowing for sure, you will try to simply translate this term from English. This is storytelling. Probably a colorful tale, you might say. And you would be wrong! Storytelling is a complex art. Of course, it is based on history. But how exactly it is presented can only be said by those who have experienced it personally. The incorrect interpretation of the essence of storytelling is understandable - this art is not yet widespread. I remember well how at one time, for the same reason, PR people were compared with advertisers, and a little later - with marketers. I hope that this book will not only help you understand what storytelling is, but will provide you with the base that is in the arsenal of existing storytellers.