Marketing genius Martin Lindstrom has been studying business for more than twenty years. In his new book, he revealed the secrets of his research, talking about what new methods today’s manipulators use to wash our brains, what psychological tricks and traps they use to force us to fork out money. However, the author does not encourage us to stop buying branded products, he only wants to teach us to make smarter decisions. And those who stand on the other side of the barricades will understand what is still missing in their arsenal of marketing tools.