A book tells about that, how, perfecting the foods, to do their irreplaceable. Leaning against the results of long-term researches and large practical experience, Нир of Эяль and Райан Хувер described the model of "hook" : a fourstage process that successful companies are used for forming of consumer habits.Reading this book, you will master base principles being the basis of great number defiant getting of things used, that we use every day, and, able to create foods of new generation, able to conquer the real love of consumers.Before a book was published under the name "Customer on a hook. Guidance on creation of foods, forming habits".