The budget for the experimental research on which this book is based was more than $7,000,000. Based on extensive neuromarketing research, Martin Lindstrom reveals the surprising truth about what grabs customers' attention and makes them want to part with their money. If you want to know how important brand logos are and how effective subconscious advertising is; how major world religions influence purchasing behavior; what effect restrictions and health warnings actually have and whether sexual innuendo in advertising is justified - read this book carefully. You will be surprised at how much of what you thought you knew for sure about making purchasing decisions will turn out to be completely wrong. This book will be useful not only for professional marketers, it will certainly be of interest to anyone who has ever been caught in an advertising network trying to win our loyalty, our money and our minds.