HR branding is the creation by a company of an image of an excellent employer in order to attract and retain the best employees, as well as increase the efficiency of their work. This book will help the reader understand what factors influence the HR brand, will tell you when to think about the image of an enterprise in the labor market and how to create it. The author provides methods that allow you to identify errors that reduce the productivity and success of interaction of the work team, and gives recommendations for eliminating them. The book presents approaches that are successfully applied in practice and give the required results. It will be of interest not only to scientific and practical specialists in personnel management, but also to managers and owners of companies.