Where to start your own business? Where can you find a profitable idea? How to learn to solve problems? What is better to work on and what to spend time and energy on? The recipe and success story of each person are unique, like fingerprints. The only rule is that people are limited only by their energy and imagination, because every day you can test your strength, independently choose a new point of view and look at any task in a new light. The author of the book is a teacher of the course “Entrepreneurship and Innovation” at Stanford University. Using examples from his own experience, he talks about a non-standard approach to solving business problems, breakthrough thinking and innovation. For those who would like to read one of the best Stanford courses on self-development and creativity. Previously, the book was published in Mann, Ivanov and Ferber under the title "Make yourself. Advice for those who want to leave their mark."