Creativity according to the rules. From idea to finished business
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Worldwide bestselling author and Stanford University professor Tina Seelig has spent the last fifteen years teaching students to creatively develop entrepreneurial thinking. In her book, she shares her knowledge and life experiences, gives inspiring examples and gives practical recommendations on how to turn dreams into reality.
Readers will learn about the four stages of the invention cycle:• imagination (the ability to imagine things that does not exist yet),• creativity (using imagination to solve problems),• innovation (using creativity to develop unique solutions),• entrepreneurship (introducing innovations into life, which helps awaken the creative imagination of other people).
By sequentially moving from one stage to another, you can come up with an attractive idea and, based on it, create something more complex, interesting and significant.
From the authorThe purpose of my book is to bring together what we know about creativity and entrepreneurship, to define these skills clearly, teach them, master them, and practice them in a rigorously established and repeatable way. Innovative thinking and entrepreneurship are powerful tools for organizing the activities of individuals, teams, companies and entire communities. These tools enable us to gain self-reliance and empowerment, drive organizational change, and prepare ourselves to address the pressing challenges facing the world.
Data sheet
- Name of the Author
- Тина Силиг
- Language
- Russian
- Translator
- Людмила Головина