A commercial proposal is a very controversial thing. On the one hand, this is the most important business tool on which your sales directly depend. On the other hand, many people treat him, to put it mildly, so-so. Look at your company. Who makes your commercial proposals? Probably a sales manager. In the best case, the head of the sales department is responsible for drawing up template commercial proposals. Yes, and this is rather an exception. What does this lead to? The most offensive thing is an unsatisfactory sales volume. Here is a step-by-step guide to creating a truly selling commercial offer. What to do with it? Study carefully everything that is written in this book. Give it to those employees who are responsible for creating commercial proposals to read it. Then just follow the instructions and implement everything that is written in the book!