Matthew Pollard's book, The Introvert Advantage in Networking, is written for those who feel that communication is not their strong suit. The author is convinced that for businessmen and salespeople, being an introvert is not a disadvantage, but an advantage. It’s just that few people know about it.

Matthew Pollard’s method is simple and therefore ingenious: in order to succeed in business communication, introverts do not need to step over themselves and try to become open and sociable extroverts. Pretending to be someone you are not is an a priori losing strategy. You need to use your strengths, and then success will not be long in coming.

As a rule, extroverts, relying on their natural ability to communicate without problems with a large number of people, become scattered. They are determined to get to know everyone at the conference or meeting in case one of them turns out to be a wealthy client or potential employer. However, this approach is ineffective: while you spend a lot of energy, you at the same time do not pay enough attention to the really important people. Be an introvert: be strategic, plan ahead to meet the right people, and know what you need to say and when. With minimal effort and without depleting your social battery, you will get the maximum return.