The book consistently answers the questions: what is the real danger of a “crisis” situation in the markets, what to do with it, where to get money from and where to invest, how to work with advertising, marketing, as well as personnel in a state of increased entropy, which for consumers in the time of crisis is most important and how to use it in your business. The target audience of the book is business owners, marketers, freelancers and everyone who is in one way or another connected with marketing activities, especially in times of crisis.