This book is essentially not a book at all, but rather a job description that is designed to regulate the professional life of an SMM manager even outside the workday. In it, literally an hourly schedule of tasks for the week (the question “What?”) is replaced by a full-fledged “How?” and only in necessary cases “Why?” - At an enterprise, this allows the manager to simply hand a book to an employee and, from time to time, use it to control him. to its activities. In addition, the book goes far beyond the scope of a reference book on SMM, as it concerns issues of contextual advertising, offers some schemes for working offline, a built-in system of public responsibility for an employee, and even a package of documentation dedicated to planning, reporting and self-motivation... The book is intended for SMM performers (managers, specialists, freelancers, self-employed entrepreneurs), SMM managers (directors, owners, heads of departments) - all those who in one way or another conduct or are planning to conduct business on social networks and the Internet.