The book by Alexander Sekatsky is devoted to the analysis of the most important processes of our time. It introduces a new philosophy of money, explores a quiet revolution in eroticism and sexuality, and outlines the contours of a newfound synthetic media environment. In a word, the author gives an outline of the world in which less and less space remains for the genuine, “classical” subject, but the humaton that replaced it, as the last version of the human in man, feels like a fish in water in this new reality. The most important thing often happens on the margins of high-profile events, and then reveals itself suddenly, as something irreparable and finally accomplished.