No one will argue that analytics can be different: in purpose, in method of organization, in degree of universality, in depth, etc. In this book, we are primarily interested in organized analytics. And it was not organized by chance - based on the basis and technology of its implementation. In our presentation, we will adhere to a methodological approach, which means that the main emphasis will be placed not on the content of the analysis, but on its form. Conceptual schemes will be actively used to facilitate understanding and allow visual control of the systematic nature of the proposed analytics. The author sees managers, analysts and management consultants as readers of the book.