Using examples of companies from different industries, the authors of the book, K. M. Christensen and M. I. Raynor, show that constant profitable growth can be achieved through innovative “disruptive” projects and making the innovation process completely predictable. To succeed in creating a new growth business, a leader must master the theory and, as he turns a disruptive product idea into a business plan, think through every decision and act in accordance with the conditions in which the company implements its strategy. In each chapter, the authors present a theory designed to help managers make decisions that are key to the success of an innovative business. The book is intended for managers, entrepreneurs, as well as students and teachers of economic universities.