What's next? Innovation theory as a tool for predicting industry changes
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The book by K. Christensen and his colleagues provides a detailed answer to the question: “How to recognize innovations that will become disruptive?” The analytical tools proposed in the book allow you to evaluate the strategic decisions of companies; determine who will win the upcoming competitive battle; anticipate changes in the industry. The authors show how to use these tools using examples from five industries: aviation, education, semiconductor manufacturing, healthcare, and telecommunications. The book is intended for business leaders, industry analysts, investors - for anyone whose success depends on the ability to make forecasts.
FL/308903/R
Data sheet
- Name of the Author
- Клейтон Кристенсен М.
Скотт Энтони
Эрик Рот - Language
- Russian
- Translator
- Е. Калинина