The book is devoted to a critical analysis of the approach of the famous American coach Timothy Gallwey, set out in his book “The Inner Game of Tennis”. The analysis involved materials from the author of the “non-directive approach” to coaching Miles Downey, American psychologist and economist Daniel Kahneman, Nobel Prize laureate in economics, professor of psychology at the University of Chicago Mihaly Csikszentmihalyi, and other materials. The result is a mini-book “The Inner Game of Copywriting.” I hope you find it useful and your texts become better.