The company must have a strategy and strictly follow it. This dogma is implanted in the minds of managers around the world by university and business school teachers, as well as books and business magazines. But does a strategic approach always work? Could a flexible “opportunistic” approach to management be more effective? Mark Rozin, a consultant with 20 years of experience, shares not only his observations of attempts to implement a Western, strategic approach to management, but also shows that an “opportunistic” approach based on flexibility and taking advantage of unexpected opportunities often works better in Russian conditions. The author describes effective management technologies that an “opportunist” leader uses when creating an organizational structure, organizing work, motivating, evaluating and developing subordinates. The book is addressed to company leaders, managers and consultants.