The plateau effect - that scary formula “after every success comes stagnation”, the realization that your efforts are no longer producing results, is a powerful law of nature that affects each of us. After reading this book, you will understand how to recognize plateaus and overcome stagnation in any area of your life - from diet and exercise to situations at work or in your personal life. The authors tell how athletes, scientists, doctors, musicians and entire companies around the world learning to deal with plateaus, that is, turning off the force that encourages people to “get used” to certain things. In the book you will find eight elements of the plateau and rules that will allow you to avoid falling into a bleak plain and make a breakthrough. Published in Russian for the first time.