Why do top students make mistakes on simple tests? Why did you fail the interview you spent so long preparing for? Why do we get lost just when we need to show everything we are capable of?

This happens to everyone. You prepare for weeks and months (or even years) for your “big day”—in sports, business, or academics—but when the day arrives, everything goes wrong. You take the wrong printout, get confused on simple questions, slip and miss the ball - in other words, get lost at the most important moment. The author of this book has good news: firstly, this should not happen, and secondly, there are scientific explanations for this that you can put into practice.

Cian Beilock explores the scientific basis of how people act when everything is at stake. In her book, she tells:

- what processes in our body and brain cause us to make mistakes at the decisive moment;

- what we do differently when we manage to act perfectly;

—how attention and working memory affect our performance;

—why the most productive and successful businessmen, athletes, and scientists are more prone to mistakes during stressful moments;

—and what you need to do to achieve maximum results when it matters most.

Who is this book for

For everyone who wants to achieve the maximum in the most difficult and responsible moments. And for those who are interested in the structure of the brain and memory.