Corporate culture of a modern company. Genesis and development trends
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The monograph is devoted to the analysis of corporate culture problems and their solutions. The author dwells in detail on the understanding of the phenomenon of corporate culture, analyzes its embodiment in the works of theorists of company culture and modern researchers of corporate culture. Various cultural issues are analyzed both on theoretical and empirical material from oil and gas enterprises. The presented study introduces the current state of corporate culture of multinational companies, demonstrating how the company’s culture influences the formation of strategy, its competitiveness, and becomes an integral part of activities affecting the main aspects of behavior companies and a certain style of relationship between employees and management. The author reveals the basic concepts of company culture: he distinguishes between phenomena such as corporate culture and organizational culture; defines the role of values in the formation of a positive company culture as the core of the corporate culture of an enterprise; identifies the main components of the company’s corporate identity. For students, undergraduates, graduate students, teachers of the disciplines “Corporate Culture”, “Business Ethics”, “Management”, for anyone who is interested in communications, sociology, theory and history of culture, public relations; The research may be of interest and be useful for the business community, practitioners in the field of formation and improvement of the company’s corporate culture.
Data sheet
- Name of the Author
- Анжела Рычкова Анатольевна
- Language
- Russian