Selling goods and services is a psychological process. However, it is the knowledge of psychology that is precisely what domestic businessmen and sales workers lack. This book has everything you need to master effective techniques for selling goods and services. It contains a large number of techniques and recommendations, proven by practice in the CIS and Baltic countries. The book’s material has been tested in numerous practical classes and trainings conducted by the author with sellers of all levels. The book is addressed to everyone involved in sales - from senior managers to sales agents and salespeople .