Джоуи Коулман teaches businessmen from around the world that, how to convert a valid for one occasion customer into a lifelong client. He is sure: to obtain loyalty of clients, it is needed to lean not against marketing and ability to conclude transactions, and to accent attention on intermingling and co-operation with clients during the FIRST 100 DAYS after a sale. In all industries of approximately 20-70 овых clients stop a collaboration with a company during 100 days, because does not get due attention on the early stage of adaptation.Leaning almost against twenty years of consultations and performances, Коулман offers strategies and systems for the height of loyalty of clients. Applicable to the companies from any industry and any scale (on the amount of employees, in size of profit or general amount of clients), his methods promote the income of companies on 25-100 His going near creation of memorizable requires client experience minimum financial investments and certainly will please to the leaders and employees of companies.This book is the obligatory reading for business, director generals and managers owners, and also commands of sales and marketing, managers on co-operating with clients and representatives of client services that search simple methods for permanent perfection of business structure, height of income and withholding of clients.