From the author of the bestselling Write, Cut and The Rules of Business Correspondence.Copywriters, editors, journalists know that their work is not as creative as it seems from the outside. More often you need to write the text quickly, structure it well and analyze a boring topic, like accounting and laws.But even in this case, there is a way to make the text interesting: dramaturgy techniques help in this. Make Way for Drama tells you how to capture the reader's attention on multiple levels: topic, presentation, headline, emphasis, composition, conflict. All this is available in a commercial text, even if the author has little time to work.Lyudmila Sarycheva promises: to work with dramaturgy, it is not necessary to be a screenwriter and writer. You can give a little space to the drama even where there was none at first.