How to win a war—an irreconcilable war of brands? How to make a brand invincible? How to avoid mistakes in the branding process? After all, even the most famous companies make these mistakes. What needs to be done for your company to succeed? These and many other related questions will be answered in a book written by one of the world's best marketing specialists, David D'Alessandro. Guided by his wealth of experience, the author offers several rules for creating a truly invincible brand.

The publication will be of interest not only to marketing specialists, businessmen, students and graduate students studying economics, but to a wide range of readers.