When the script for the future blockbuster “Alien” (1979) was almost ready, its authors came up with a pitch for it with just three words: “Jaws in space.” After the stunning success of the film Jaws (1975), it immediately became clear to the producers what the new film was about. To this day, this pitch serves as a shining example of a concise, succinct and intelligible presentation of the essence of the project. Charles Harris is an English writer and screenwriter whose work in film and television has won many awards. His experience in promoting books and scripts formed the basis of this book. According to Harris, writing a brilliant script is not enough. In order to interest producers or investors from the very first words, you need to present this scenario no less brilliantly. A lot of preparatory work allows you to achieve precise formulations. The screenwriter must build a strategy and tactics for his actions, know the film market well (the principle of four quadrants), understand budget and advertising issues, learn to improvise and treat possible failure as an invaluable experience. In addition to fundamental knowledge, the book gives many important tips that will help everyone who promotes their projects to gain confidence and achieve creative fulfillment and recognition.