Needs: basic and grocery
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Human needs in boileroid marketing is a couple of page-long topic: Maslow's pyramid and a few comments, mostly wrong. This is a memory load. No practical value!
However ... business owes its existence to needs, especially grocery ones. It would be logical to assume that everything related to needs should become the alpha and omega for everything in business. Not at all.
In this book, I am trying to show how a subtle understanding and feeling of needs can serve as the basis for “preparing the Client for purchase” (P. Drucker). And this is a real way to high sales and profits!
P. S. Astute reader, I would recommend that you read Andrey Misyuk's article "The Unknown Maslow" for a warm-up.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/65249536/UA
Data sheet
- Name of the Author
- Репьев Александр Павлович
- Language
- Ukrainian
- Age
- 16
- Release date
- 2019
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The human need for cauldron marketing is a couple of page-long topic: Maslow's pyramid and a few comments, mostly wrong....