Retail price management
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For the first time, a unique book on effective pricing has been written for retail professionals. It presents the main methods and techniques of price management, analyzes the economic feasibility and consequences of choosing various pricing options, discusses the principles of coordinating pricing with other elements of marketing.The material of the book is illustrated with detailed business cases that clearly represent rational ways solving specific pricing problems that arise in the organization of retail trade.The book is intended for employees of marketing and economic services of retail companies, as well as students of economic and business specialties of universities, students of business schools and advanced training courses. p>
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
BK/654855/UA
Data sheet
- Name of the Author
- Рязанова Ольга, Липсиц Игорь Владимирович
- Language
- Ukrainian
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For the first time, a unique book on effective pricing has been written for retail professionals. It provides the basic methods and techniques for managing the...