Being the best is not enough. Knowing what others don't is not enough. In the era of non-working advertising, it is important not only to be an expert, but to convince everyone of your expertise. Modern people buy carefully and deliberately and turn to someone whose qualifications they are sure of. Not individual actions, but a carefully built system will help turn critical users into a loyal audience. It is based on the presentation of you as an expert No. 1, your competence as a unique experience, your offer as the best investment.Svetlana Kovaleva is a certified business coach and coach, Yandex consultant and head of her own agency. To write this book, she has accumulated her fifteen years of experience in marketing.The publisher's layout has been preserved in PDF A4.