You can only make a first impression once. That is why it is important to make the right first impression. one that would be based on a sense of acceptance by partners of each other. This feeling can be achieved, first of all, by following the rules and rituals of communication that have developed in international business practice. At the same time, a very special place in this practice is occupied by the first contact with a foreign partner, since, according to experts, it is the first (maximum second) meeting that determines the success of all communication, and hence the business deal under discussion.