Before you - a brilliant manual on the art of sales management, created by our contemporary, the legendary Russian business coach Dmitry Norka.A modern salesperson needs the Force almost like a real Jedi from the Star Wars movie. Tell Me Yes book. Overcoming Objections in Sales” gives the power of successful sales and teaches the mastery of managing the two sides of this Power. Being on the “light” side, you will learn how to prevent customer objections, while being on the “dark” side, you will master the practice of responding to customer objections and learn how to skillfully respond to conflict situations.Excellent accessible language of presentation, an abundance of successful practical examples make this book understandable and interesting for anyone who wants to learn the experience of highly effective communication with customers.