To retain clients is a task of any business. But mostly these attempts are limited to the discounts for permanent customers, without the use of possibilities of modern databases. Author of this book, proprietor of successful network of shops of clothing of Mitchells / Richards / Marshs and Wilkes Bashford at the competition market - market of the USA. He did so, that his salespeople know everything about each of hundreds of thousands of customers and can offer to each exactly that, that to him it is needed.The special value of this book is in that she is written with a practical worker that is divided by the recipes, but not consultant that tries to sell the services to you. Read and change the business to the best.Methodology of the realized meditation is recommended by the British ministry of health.