David Аврин is a successful businessman and marketing specialist with twenty-year experience - suggests to be for a short time distracted from the role of large boss and "pass a mile in the moccasins of client". An experience lecturer and author of a few books, he helps to consider a situation from within and from outside, give useful recommendations, pouring their instructive histories and sparkling jokes. Give a glance on the business the eyes of consumers : how so he is good, as you about him do you think? Why do clients leave and does not return? What to retain the customers spoiled by an abundance and quality of commodities and services? How to return dissatisfied together with their money? A book will help business owners, top-managers and specialists on work with clients to show out quality of service in a company on a new level.