This text is a brief version of book "Strategy of blue ocean. How to find or create a market free of other players".Does your company "float" in what ocean - in scarlet, complete to "blood" of competitors, or blue, where is not a competition almost present? Hurry to understand, because if your most assets are in scarlet - not to avoid serious problems. In any event, they are predicted by the author of famous strategy of blue ocean professor of business-school of INSEAD Чан Ким, that taught Samsung already, LG and other leading companies, to leave from a competition and reconstruct market bordersHow does a competition give birth? An answer for this question is obvious: in search of new sources of income of company first of all analyse the market surroundings, their successes and failures. By the result of the strategy worked out on results such analysis, often there is surplus of alike foods, resulting in supersaturating of markets and confusion of consumers not able to distinguish one suggestion from other. Demand diminishes, a competition becomes tougher, resulting sometimes in the real "battle actions" painting a "competition ocean" scarlet blood of losers.With this process practically every company clashed in modern market realities. But how so is he inevitable? No! - the famous asserts confidently marketing specialist, professor of French business-school of INSEAD Чан Ким in the revolutionary best seller "Strategy of blue ocean", that пятнадцатилетние researches of data underlay about market strategies 108 companies in 30 industries for the last 100. In obedience to his theory, even on the most investigational markets it is possible to leave from a competition, find new niches and inculcate new strategies quickly and with optimal expenses, enjoying by clean and safe waters of free blue ocean.Advantages of the strategy offered Чан Кимом, very ощутимы: from more than hundred investigational by him companies only the every seventh went on the way of creation of blue ocean, but here the total income of this minority in one and a half times exceeded the total income of choosing the traditional going near development of strategy.We remind that this text is a summary of book