This book on an of genius advertiser and talented perfumer frenchman Henry Брокаре, that moved to Moscow in 26 and created the largest perfume enterprise in Russia.The recital of trade decisions of firm Брокара can become a wonderful manual for beginning businessmen. He began the business with producing of "Child's" soap (on whatever a parent will go for the sake of own child!) - with the letters of the Russian alphabet, squeezed out on every piece. Due to this soap many were learned to read. Knowingly he was nicknamed by "Alphabet of Брокара". Producing of "Folk" soap became next faultless motion a price all in a copeck (competitors sold a like in thirty times more expensive).At first Брокар produced soap only. Then tried to make a pomade and powder. Remained to do the last step and master the production of spirits. That Henry realized with success. By the way, you you can become acquainted with one of standards of брокаровской products. Call at a perfume shop, ask spirits "Red Moscow", open a small bottle and breathe in the tender aroma of the "Favourite bouquet of Empress".