A book is addressed to the leaders, employees of departments of sales, interested in the assured increase of efficiency of work of manager on sales, to the purchasers and all, who engages in sales, negotiates and convinces other of something. A book is often used by readers as a настольной book from the moment of her acquisition, to that apply over and over for "prompts".A book is unique combination of technology of active sales and concrete instruments, phrases, questions, purveyances, arguments, answers for objections that can be immediately applied in the sales (about 300 possible phrases-answers for possible objections in the first part of book and about 300 phrases-answers for possible objections taking into account the types of clients in the second part).A book is written with a practical worker and for practical workers. Author of book Boris Stung - system trainer-consultant of International Consulting Group Business Solution International, has considerable experience of sales and administrative work. A "book in itself will not give the height of sales to you. And tool - at his application - will give assuredly. Nevertheless he was exhaust for 23 and 20 of my work of practice of sales as a consultant, lifting sales. In 13 countries, 152 cities. More than 2000 companies". And yet thousands of companies got the pieces of this tool on training that an author conducts from 1996, including the known, brand training "School of the Differentiated sales", "Differentiated negotiations", "Sales : School of Тигра", "Selling is expensive"!.Due to a tool from this book you will be able to labour for what YOU want from the interlocutors, from the clients, from the business partners.Successful sales!