In a word-combination "creative thinking" a main word is thinking. It self on itself creative act. All new, interesting, difficult is mental food, and food it the surrounding world supplies with in surplus. And processing material in new ideas is possible, using receptions from this book, written with known Russian блогером (40 000 readers!) by Dmitry Чернышевым, work of that is a креативный director in an advertising agency, - almost one and a half ten of years is related to the daily generation of ideas.5th edition.