Blog of author of this book Dmitry Чернышева (mi3ch), every day read more than 60000 persons. 15 his work (креативный director of advertising agency) was related to the permanent generation of new ideas. Today he reads the course of lectures on the creative thinking at Higher school of economy. How does it succeed him?It is considered that the creative thinking is peculiar to the people of the special storage and that it is impossible long time to think of something a new. But on business sufficiently not to lose habit attentively to look around and to think : to analyse, dream up, look at everything from the different points of view.The ideas stopped up in the first book "As people think" develop in a book "As people see". But if the first book was sanctified to the logical thinking, then second - emotional. A book is not only collection of interesting histories about painting, literature and photo is yet and a manual for self-tuition, helping a reader to develop in itself ability to see.