This is a training book where, in addition to dozens of tools and hundreds of examples, you will find practical tasks for developing writing skills. Headings, structures and blocks of the selling text, text amplification techniques, writing process, metatechniques. Here you will find the most important thing about all aspects of the selling text. The most important thing is not to swallow the book as another information pill. Go step by step, do all the tasks. They are the salt of the book. With them you will learn how to write beautifully, clearly and sellingly.