A journalist and writer, editor-in-chief of edition are "Secret of firm", the author of books "Code of Дурова" and "God tell without a machine", how to think of and set forth a theme for text are the articles, books, питча, letter, post - to write him and independently to edit.An authorial method consisting of 14 lessons-steps is tested on releases, seminars of documentary literature and journalism, and also courses "How to write it is good" for all persons interested to learn to write from the ground up. Due to experience of author, availability of exposition, examples and conclusions after every head a book will become irreplaceable guidance both for beginners and "continuing" journalists, copywriters, блогеров, editors.