Roman Тарасенко - marketing specialist, experience consultant and business-speaker is engages in marketing 8 more than. His foods are clearly structured, and the techniques offered to them are maximally clear and easily reproduced in Russian realities. And this book written on materials of training "How to work with prices, that an income grew", that confirmation.Author extraordinarily able, literally on fingers, a mechanism shows literate pricing and his close connection with such concept, as a value of product. He takes apart кейсы of leading companies, analyses the elements of success and offers 16 working strategies, to maximize an income. The price positioning, from his point of view, must be a serious analytical job performance, but not investigation of lighting up or intuition. Roman Тарасенко explains how to increase the volume of sales, affecting emotions clients. Tells, what discounts and as correct to reduce prices, why bonuses are needed, whether it is possible демпинговать tactfully and for what in general to do it."Valuable decisions" ideally will suit to those, who aims to extend the presence at the market, adjusted maximally to use emotional advantages of the product and obtain progress in the field of sales. Id est all, who wants to sell anymore and selling is expensive.