Do you have to negotiate every day or are you responsible for preparing and conducting them? This publication will teach you the fine art of effective negotiation and provide useful knowledge that you can apply in your daily work. Any negotiations are unique in their own way, and for each specific situation a solution must be developed separately. The author of the book provides practical advice on negotiation technology, describes them from the point of view of the seller and the buyer, and introduces readers to the art of negotiations, when everyone wins. As you become an increasingly skilled negotiator, you gain the opportunity to influence what is happening around you and manage your own life wisely.