Marketing as a strategy. The role of the CEO in the intensive development of the company and the introduction of innovations
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The transition of global companies to corporate marketing, according to the author of the book, requires them to carry out major transformations in this area. These transformations, discussed in detail in this book, are especially relevant for Russian companies, for which they will help develop competitive strategies. The book is intended for specialists in the field of marketing and company managers.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/373818/UA
Data sheet
- Name of the Author
- Нирмалия Кумар
- Language
- Ukrainian
- Release date
- 2008
- Translator
- Андрей Нестеров
3 books by the same author:
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The transition of global companies to corporate marketing, according to the author of the book, requires them to carry out major transformations in this area...