Marketing as a strategy. The role of the CEO in the intensive development of the company and the introduction of innovations
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The transition of global companies to corporate marketing, according to the author of the book, requires them to carry out major transformations in this area. These transformations, discussed in detail in this book, are especially relevant for Russian companies, for which they will help develop competitive strategies. The book is intended for specialists in the field of marketing and company managers.
FL/373818/R
Data sheet
- Name of the Author
- Нирмалия Кумар
- Language
- Russian
- Translator
- Андрей Нестеров
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The transition of global companies to corporate marketing, according to the author of the book, requires them to carry out major transformations in this area...