Sales is the driving wheel of business, the holy of holies of commerce and an indicator of the company's success. How to create and properly configure this division to fight for the buyer? How to form and develop a highly effective sales team? This book provides an algorithm for designing a sales department, provides the necessary document flow, the optimal composition of employees, forms of personnel management depending on the characteristics of the business, as well as the formalization of relations between managers. Technologies for organizing sales, capturing and retaining customers and identifying resources for more efficient work are presented. Much attention is paid to the selection, motivation and development of sales managers. Attached are ready-made document forms for creating and managing a sales department: job descriptions of the manager and employees, regulations on remuneration, hiring and training of personnel, an adaptation program for new managers and an example of a budget for a sales department. The publication is intended for heads of sales departments, as well as for everyone who plans to become one. The book will be of interest to managers and business owners.