Quick decisions do not lead to success. Understand what your brain wants and do the opposite
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Why do we deliberately choose something that is consistent with our momentary desires, but puts an end to far-reaching goals? Why do we willingly give in to temptations that we have tried so hard to refuse? Why do we tend to attach meaning to ordinary coincidences? The fact is that our brain does not like to strain. He likes ready-made schemes, familiar patterns, certainty and predictability. Going beyond the usual is stress, which he tries in every possible way to avoid. Our brain will be absolutely “happy” if we allow it to work “on autopilot”. The author examines in detail all the erroneous strategies of a “happy” brain and gives readers valuable tips and recommendations. “Our challenge is to learn to think and, if necessary, act contrary to the natural inclinations of the brain,” says di Salvo.
Data sheet
- Name of the Author
- Дэвид Салво ди
- Language
- Ukrainian
- Release date
- 2014
- Translator
- Антонина Иванова