Money is important, no doubt about it. For their sake, we sometimes sacrifice a lot. But, having finally become a little richer, we often acquire not happiness, but additional problems. We lose savings, get into debt, become victims of scammers, and suffer from bouts of stinginess or extravagance. And all because we give money a meaning that is not really inherent in it, and try to solve our non-financial problems with its help. Dr. David Kruger, psychologist, psychiatrist and consultant, deciphers the secret language of money and formulates the principles of reasonable financial behavior. The book will help anyone who wants to improve their relationship with their own finances, and will also be useful to workers in the insurance, banking and other financial industries. If you have money issues make you nervous - read this book immediately! (Seth Godin)