Framing effect. How to manage consumer attention in the digital era?
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The framing effect is a cognitive distortion in which the form in which information is presented directly affects a person’s perception of it. What would marketers be if they didn't exploit this weakness of the human mind? In this book, you'll learn how tech giants in Silicon Valley, world-famous movie studios, and even the developers of our favorite games use framing to manipulate audience attention and needs. And also - learn to recognize and overcome frames that are imposed on you from the outside! The publishing layout of the book is saved in PDF A4 format.
The text of the book was translated from the original language using an artificial intelligence program. For the most part, the translation of the text is of very high quality, but in some cases, due to the imperfection of the technology, there may be incorrect phrase translations in the text, as well as single words and expressions may not be translated.
FL/420083/UA
Data sheet
- Name of the Author
- Виктор Майер-Шенбергер
Кеннет Кьюкер
Фрэнсис Верикур де - Language
- Ukrainian
- Release date
- 2023
- Translator
- Константин А. Вантух
3 books by the same author:
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The framing effect is a cognitive distortion in which the form in which information is presented directly affects a person’s perception of it. What would mar...