Framing effect. How to manage consumer attention in the digital era?
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The framing effect is a cognitive distortion in which the form in which information is presented directly affects a person’s perception of it. What would marketers be if they didn't exploit this weakness of the human mind? In this book, you'll learn how tech giants in Silicon Valley, world-famous movie studios, and even the developers of our favorite games use framing to manipulate audience attention and needs. And also - learn to recognize and overcome frames that are imposed on you from the outside! The publishing layout of the book is saved in PDF A4 format.
FL/420083/R
Data sheet
- Name of the Author
- Виктор Майер-Шенбергер
Кеннет Кьюкер
Фрэнсис Верикур де - Language
- Russian
- Translator
- Константин А. Вантух
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The framing effect is a cognitive distortion in which the form in which information is presented directly affects a person’s perception of it. What would mar...