The author of the book, Vitaly Sochnev, belongs to the category of businessmen of a new generation. He believes that, in addition to income, business should also bring social benefits. He is the initiator of a number of worthy endeavors, such as teaching youth jewelry professions in an accessible manner, helping deaf and hard of hearing people master skills in the jewelry profession, conducting training courses on the basics of business and marketing for aspiring entrepreneurs. He has an inherent desire to build his own belief system on the world, society, find contact and understanding with different people.