Orest Axelrod is a doctor, Doctor of Business Administration (DBA). “In our organization, we have empirically developed the idea that if key employees are “not like everyone else,” “with peculiarities,” then business goes better. Livelier, more dynamic, more interesting. We became more interested: who are these people “with special needs”? It turned out that almost all top managers and key employees have one or another character trait. The book provides a unique, simple and very practical description of individuals with enhanced character traits. “I promise you, whether you are a founder, a top manager or HR, an interesting read that will be useful for your professional activities. Whether you are in any other position in the service hierarchy or without it at all, the book presented to your attention will definitely be useful in understanding people and the motives of their behavior.